What types of products can we sell online?

Many online store owners primarily focus on the visual appearance and basic functionality of their websites. I agree that a personalized online store is extremely important and easy to use. However, it is important to realize that success in e-commerce lies elsewhere – in the shopping process itself. Basic pages, such as the homepage, should contain clear, readable information and highlight the most important products the store offers. However, special attention should be given to the entire purchase flow, as this is where the key steps to increase sales take place.

Research shows that most purchases are made by customers who have already entered the decision-making process. Therefore, it makes sense to improve this part of the website, where most transactions actually happen. If your purchase process is not seamless, you may miss out on many opportunities. Below are some ways to optimize the purchase flow and increase the value of each order.

When customers are on the cart page and before they proceed to checkout, allow them to add related products or upgrades to an already selected product. This can be a key step in increasing the order value, as many customers decide to add an extra item at this stage.

For example, if a customer is buying a camera, offer the option to add a memory card, tripod, or camera bag directly to the cart.

Offer customers a free shipping threshold based on a minimum order value.

For example, free shipping for orders over €50.

When a customer reaches a certain purchase amount, offer them the option to choose a free gift. This encourages larger purchases and is also an effective way to move items that sell more slowly.

Encourage customers to purchase multiple units of the same product by offering bulk discounts.

For example: “Buy two and save 10% on each item, buy three and save 25% on each item.” This offer can be displayed directly on the product page. If a customer adds only one item to the cart, you can remind them that by adding a second or third item, they can take advantage of the discount.

Offer bundles of similar or complementary products. Bundles are highly effective in increasing the order value, as customers often perceive them as a better deal.

For example, if you sell cosmetic products, you can combine shampoo, conditioner, and a hair mask into one bundle.

This is a great opportunity to increase the average order value. You can also create dedicated landing pages or sections in your online store exclusively for bundles to further highlight these offers and increase their visibility.

While customers are viewing a product, offer them the option to upgrade to a higher quality version or choose additional features. Customers are often searching for the best value for their money, and a well-presented upgrade option can significantly increase order value.

For example, when purchasing a camera, offer an upgrade to a premium version of the same model. If someone is considering a mid-range camera, present a higher-end option with better specifications such as higher resolution, improved image stabilization, or enhanced zoom capabilities. Clearly highlighting the benefits of upgrading can lead customers to choose the improved version, increasing both revenue and customer satisfaction.

On the cart or product page, offer customers the option to pay extra for faster shipping, premium packaging, or additional shipment insurance. These added services can increase revenue, as many customers value extra security and convenience.

Post-purchase upselling is a strategy that leverages the moment after the customer has completed the main transaction. At this stage, you can offer additional complementary products or special deals.

This offer typically appears on the thank you page, where the customer is already in a buying mindset and more likely to accept an additional offer.

Allow customers to build their own custom bundle by selecting different products and adding them to their personalized bundle. At the end of the process, display the final price including a quantity discount.